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Bestsellers include Botanical Repair, Invati Ultra Advanced and Be Curly Advanced.
June 2, 2025
By: Lianna Albrizio
Aveda is the latest beauty brand to hop on the Amazon bandwagon with its launch into the US Amazon Premium Beauty store.
Its entry follow’s parent company Estée Lauder’s Amazon debut this month.
A range of the Leaping Bunny approved, B Corp-certified brand’s products are shoppable on the platform including its bestselling franchises Botanical Repair for bond building and repair; Invati Ultra Advanced for thinning hair concerns; and Be Curly Advanced for targeted care for curls, coils and waves. Shoppers can also explore signature aroma collections like Shampure, Rosemary Mint and Cherry Almond, must-have body care essentials like Hand Relief and styling offerings like the Aveda Wooden Paddle Brush.
Aveda’s US Amazon Premium Beauty store features an immersive Hair Care Guide – an educational experience page created in partnership with salon professionals from the Aveda network. The guide includes videos, product highlights and storytelling to help consumers recreate their salon style in the comfort of home.
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